Wednesday, June 06, 2007

This Parking Goddess Reserves a Space for You

Tired of circling the block, praying for a parking space? It's time to call on the Goddess Asphalta, the inspired creation of three talented women who believe that "creating" goddesses, not to mention relying on them, can be great fun.

(PRWEB) June 6, 2007 -- Goddess Asphalta, full of grace, help me find a parking space.

Winding your way through bumper-to-bumper traffic on a congested street, you dread the prospect of having to circle the block searching for a parking space to become available. But finding that prime piece of real estate no longer has to be a hassle.

When you're a block or so away from your destination just repeat this mantra and miraculously a parking spot will miraculously appear.

While some may remain skeptical about the goddess' powers, Brooklyn artist Bernette Rudolph believes in them . . . so firmly that she has created a series of wood sculptures to honor the goddess of parking.

The Goddess Asphalta first appeared as a winning entry in the Create-A-Goddess competition held by She is the brain-child of Oregon resident, Katherine Stock, whose entry on Our Lady of the Highways and Byways captured the eye of the artist.

Sharon Turnbull, author of Goddess Gift: Discover Your Goddess Type and owner of the Goddess Gift website that introduced the Goddess Asphalta to the world, explains that "found" goddesses such as this one are "modern deities . . . goddesses that we create when we notice a need for help with a certain issue and address that need with a sense of humor."

Familiar with the frantic search for parking spots, Rudolph was well aware of the need for such a deity in our daily lives.

The Goddess Asphalta series was introduced to the public in May during an Open Studio event held in Rudolph's Park Slope studio. Five versions of the goddess were on display, including one of her adorned with street signs and another where she is draped in a map of Brooklyn.

Visitors to the studio event received a printed hanger that contained a copy of the mantra to dangle from their rear view mirrors. They also had artist's assurance that, thanks to the Goddess Asphalta, their parking problems could become a thing of the past.

View the sculptures at http://www.bernetterudolph.comm. To learn more about the Goddess Asphalta, read the article by Katherine Stock that inspired the series at

1 comment:

Anonymous said...

You go, Goddess Gals! Great idea!